A detailed guide for a successful eshop

Developing an eshop is the first and most important step for any company that wants to be competitivein the modern market demands and secure maximum profits.The design of an online store must therefore be done in a way that meets the highest technicalspecifications, to perform its purpose in the best possible way.

Eshop design

The first step in the development of an online store is of course its design. Design plays a key role in its overall success, as this will be the groundwork of the visitors' experience and the ease of completing their purchases. An experienced web developing company like Webalists is able to design and develop fully functional online stores, placing emphasis on excellent customer service and optimization for search engines.

Promoting an eshop

Clearly, developing an eshop is the first step for your company's online presence. However, in itself, developing the online shop is not enough to give boost to sales. The design is the foundation, but it is also required that you promote your store to the general audience. How will a customer visit you if they don't know about the existence of your store? Once development is complete, you should look for the best ways to promote an online store.

Of course these ways are many and depend solely on your needs and the type of your store. There is no guaranteed approach, as every company has its own strengths and weaknesses. If you are wondering what the competitive advantage of an eshop can be, then promoting your online store is the answer you were looking for.

Key points to focus on

Undoubtedly, implementing a comprehensive promotion is the best way to turn into your eshop into a success story. Nonetheless, there are a few key points to focus on, so you can see the results of your actions right away.

The first and most important is to increase the conversion rate of an eshop. This term refers to the percentage of people visiting your website and making a purchase. The main ways to increase this percentage are to improve the visitors' experience. How to improve your customer experience is essentially a set of optimizations, both in the overall design and in the additional features included in your eshop. In short, they need to be easily navigable, helping visitors find what they are looking for in just a few clicks. Adding all available forms of payment (such as cash, card, paypal, etc.) is another key factor to help increase your conversions.

Drop-out rate

This topic concerns all website owners, whether it's a service site or an online store. Reducing the drop-out rate requires a set of interventions on your website that only an experienced company can implement. You can ask our expert team to ensure the best results.

Increase sales with Up-selling & Cross-selling

Using Up-selling & Cross-selling is a strategy that aims to sell something more expensive than what a customer is interest in or encourage them to buy an additional product. For example, if someone is looking for a mobile phone worth approximately 100€, with the appropriate related products promotion, they may be persuaded to buy a mobile phone that costs 150€ and the corresponding hands free for that device. These are the main things you need to keep in mind when it comes to eshops, to increase your sales in a short time. If you have any questions, don't hesitate to contact us. We will use our blog to provide you with useful tips and strategies.